Administrator Program
Agenda
| FRIDAY | ||
|---|---|---|
| Marketing and Optical Moderators: Arthur De Gennaro; Michael W. Malley |
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| 7:31 am – 7:34 am | Opening Remarks John B. Pinto |
|
| 7:35 am – 8:15 am | Why Everyone Should Be Marketing ASTIGMATISM! Michael W. Malley |
|
| 8:16 am – 9:15 am | Finding Lost Profits In Your Optical Dispensary: Beyond the Basics Arthur De Gennaro |
|
| 9:16 am – 10:30 am | Cost-Effective Marketing Techniques Deb Dilling |
|
| 10:40 am – 11:00 am | Break in the Exhibit Hall | |
| 11:00 am – 11:45 am | A Case Study On Toric Lenses & Profitability Tracey Kenniff |
|
| 11:46 am – 12:30 pm | Marketing Your Optical Dispensary: A Guerilla Marketer’s Guide Arthur De Gennaro |
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